WHY USE BRANDED T-SHIRTS FOR BRAND PROMOTION
Companies, businesses, schools and individuals print their designs on t-shirts for a variety of reasons:
- For identity - where staff/students wear similarly branded uniform
- For promotion - where branded t-shirts are given to the market for free or at an extremely low price.
- Gifts to family and friends
The key to successful marketing using branded t-shirts is to make shirts that your customers will love to wear. That is, both the print and the t-shirt should be of high quality.
Benefits of using branded t-shirts for brand promotion
- Widespread brand recognition. As people walk around with your brand printed on their t-shirts they become your brand ambassadors. Thus, many people become familiar with your brand.
- It increases customer loyalty. As a rule of thumb, give them something useful and they'll come to you when need arises in your niche.
- It allows for targeted marketing which is more effective.
- It's an affordable marketing solution relative to other marketing solutions such as tv, radio, cinema ads and newspaper.
- Markets your brand for a relatively longer time as t-shirts are long lasting and they don't go out of fashion. Customers will keep your t-shirts for a long time and as they will be willingly promoting your business overtime.
- Improves company's morale when given to employees.
- Your business will look more professional when all your staff wear as one (similarly branded uniform). As a result you'll gain the trust of the clients.
